Time Out Time Within

Brand Identity • Graphic Design • Website Design & Build

The Project

This was a personal branding project for my coaching and meditation work. It was a challenge, but also rewarding to design the branding that reflected something close to my heart.

Brand Identity

The totw brand

Time Out Time Within meditation and coaching centres around de-stressing, being present and focusing inward. Aimed at busy professionals needing to take time out from their lives to relax and focus within, the visual identity reflects peace, positivity and well-being through the colours, fonts, language and imagery.

Logo Concept

The concept behind the logo was the ‘light of the Soul’ which is symbolised by a radiating sun.

Time Out Time Within is about taking time out from life and connecting to your essence within. This sense of inward and outward flow is represented by the sun’s rays.

The soul’s light depicted by the sun radiates on the letter ‘i’ of the word ‘within’ which represents ‘I’, The Self.

Logomark

Rays ~ The rays can be viewed from two perspectives: focusing in and radiating out.

Time ~ 12 rays on the logo represent the 12 hours on the clock. The inward and outward flow of time out and time within.

Sun ~ Radiating sun symbolising the light of the Soul.

Typography

‘World of Water’ was chosen as the typeface for the logo for its distinctive, stable, geometric lettering. This display font was not easy to read for larger bodies of text, so sans-serif typeface Livvic was selected for body copy and Charmonman script for accent text. This pairing worked well on the website and other branded items.

Colour Pallette

Purple ~ The colour of the ‘crown chakra’
This is the energy centre for wisdom, universal consciousness, and connection to higher guidance. Purple represents spirituality which reflects the brand, so I used deep blueberry hues to calm muted heather shades.

Gold ~ The colour of the sun
Shades of gold were used to complement the purples and to represent the radiating light of Being.

Graphic Design

Armed with a brand identity, I designed promotional flyers as well as social media posts and headers, event headers and branded Powerpoint presentations.